In my role as a Social Media Creative Producer/Project Manager at Walmart, I've dedicated the last two years to crafting engaging content across platforms such as Instagram, TikTok,X, Pinterest, and YouTube. I spearheaded the implementation of a groundbreaking tracking system, transforming how we oversee diverse categories including fashion, baby products, and various brands, as well as wealth and wellness. Throughout every project, I've maintained a hands-on approach, meticulously monitoring each step from inception to completion, resulting in significant outcomes. I engage proactively in meetings with senior business leaders and client stakeholders to guarantee the attainment of project objectives while adeptly addressing stakeholder needs and expectations.
Gaberielle Union Bitsys Snacks
Maintain brand consistency across all social media channels, aligning content with the brand's values, messaging, and Gabrielle Union's personal brand.
Ms Patti LaBelle
Patti LaBelle's Thanksgiving campaign spotlighted her signature pies and her partnership with Walmart, resulting in a significant boost in sales thanks to the engaging video content.
Quinnsnacks
Quinn's Walmart campaign highlights local brands, sharing their stories and products. With precise scheduling, clear team communication, and strict adherence to deadlines.
The Little Mermaid
Project-managed the campaign with Halle Bailey for the Little Mermaid release, focusing on increasing awareness of doll purchases at Walmart. Through strategic coordination, we successfully boosted sales and excitement for the movie.
Carol’s Daughter
Carl's Daughter collaborated with the Little Mermaid product line, enhancing awareness of their beauty brand available at Walmart. Through precise execution and strategic timing.
Uoma Beauty
The Walmart Black and Unlimited project showcased Uoma Beauty, emphasizing strategic coordination to spotlight the brand's growth and its owner's journey in the beauty industry. Celebrating its success and diversity within the beauty sector.
Tik Tok
The Sweet Impact
The Easter Edition Cake Decoration project garnered over 3.2 million views on TikTok organically, without any ads placed. Working directly with talent, we curated engaging content that resonated with the audience, showcasing creative cake decoration ideas for Easter.
Holiday Mugs
Through compelling storytelling and effective promotion of the mugs' features, the UGC campaign served as a powerful tool to drive sales and increase revenue during the Halloween season.
K3VIN_G
Identified a kid UGC content creator with a passion for Lego and the holiday season, ensuring authenticity and relatability in the content.
Pharrell Williams Festival
The sponsorship of Something in the Water Festival by Pharrell Williams showcased Walmart's dedication to supporting local communities and fostering meaningful connections with customers beyond traditional retail settings.
Eman Belongs Outdoors
UGC creator Eman showcases his passion for fishing on his platform. Collaborating, we demonstrated how Walmart products elevate his grilling. The campaign aligns with Eman's content style, ensuring audience engagement.
Michelle Norris
Collaborated with influencer Michelle Norris to evolve Walmart Fashion, overseeing video drafts' creation for approval. Through strategic partnerships, we showcased Walmart's fashion in an engaging, innovative manner, enhancing brand perception and reach.